Growth Marketing Manager

About AIFIAN

AIFIAN turns the things you love buying into assets that make money while you sleep. We start with quality liquors and will unlock new lifestyle treasures soon. Our mission is to give everyone a fun, social way to turn everyday purchases into future freedom and experiences. 700,000+ users already buy, store, and resell on our App, and that community is growing fast as we prepare for multiple new regions in the coming years. If blending commerce, community, and tech into a "buy now, watch it grow" journey excites you, come shape the future with us!

About the Role

At AIFIAN, marketing is about driving growth and measurable business outcomes. We're looking for a Growth Marketing Manager who approaches marketing with an entrepreneurial mindset—commercially savvy, data-driven, and quick to identify and capitalize on new opportunities. This role owns the entire user growth funnel—from first click to lifelong customer.

You'll experiment boldly, rapidly test ideas, and scale initiatives that prove successful. If you're motivated by impact, energized by data, and have the practical "street smarts" to go beyond textbook frameworks, we'd love to have you on our team.

What You'll Do

• Own channel strategy across paid, organic, and referral to drive acquisition and engagement.
• Run Meta, Google, LINE, and new-channel experiments—iterating creatives, audiences, and bids to hit business targets.
• Map the user journey, diagnose drop-offs, and improve onboarding, lifecycle emails, and in-app nudges.
• Partner with Product, Design, and Customer Success to align growth initiatives with feature launches.
• Own dashboards for key growth metrics; present clear insights and next bets to leadership team every week.

Why Join Us

• High Impact: Own the entire growth funnel, directly influencing business success through your strategic decisions.
• Startup Autonomy: Rapidly test, learn, and scale without heavy bureaucracy.
• Direct Visibility: Collaborate with the CEO and leadership on strategy, presenting results and insights regularly.

What We Look For

• 5+ years in growth or performance marketing for consumer tech.
• Proven track record in driving measurable growth outcomes, with a strong ability to directly impact business metrics.
• Expert with GA4, Mixpanel, Ads Manager, and attribution tools.
• Entrepreneurial and resourceful—comfortable experimenting, pivoting quickly, and making decisions based on practical insights.
• Clear communicator who can turn data into stories for teammates and leadership.
• Comfortable with ambiguity and rapid change, thriving in a dynamic, high-paced startup environment.
• Genuine enthusiasm for digital products and collaboration with product teams. 

At AIFIAN, we foster a collaborative environment devoid of traditional hierarchies. Titles and tenure are set aside as we let our accomplishments speak for themselves. We operate as a united team with a shared objective, constantly pushing each other to excel. Every team member is regarded as a decision-maker, holding autonomy and trust. We believe in the capability of our partners to shoulder responsibilities and contribute their best efforts.