數位行銷策略專員 Digital Communications Strategist

JOB DESCRIPTION
The Digital Communications Strategist is responsible for developing and implementing digital communication plans to further Greenpeace's campaign and organizational goals. This role aims to strengthen Greenpeace's capacity to utilize online and mobile communications to influence the public discourse and media agenda and to align public opinion towards Greenpeace campaigns and principles to protect the environment. 

The Digital Communications Strategist works under the direction of the Communications Team Leader and assumes responsibility for leading communication through external online platforms and Greenpeace social media channels for Greenpeace campaigns locally and internationally, with emphasis on widening the reach of Greenpeace campaign exposure and building influence through digital media. 

RESPONSIBILITIES

• Work with project teams and comms team to develop and execute digital influence and strategies to help achieve campaign objectives 
• Develop digital strategies for increasing Greenpeace's visibility and deepening understanding of Greenpeace's mission and values. 
• Monitor external online trends and provide strategic analysis of trends in digital communications/influence and recommendations for resulting opportunities
• Create professional and engaging multimedia content to reach the online population, key decision-makers, and powerful influencers to achieve campaign goals.
• Produce regular internal reports, evaluating the performance of responsible areas against communications and campaign objectives.
• Develop and maintain partnerships with digital media and build a network of influencers (including, bloggers, twitterians, Youtubers, streamers, podcasters, etc) for wider online reach to strengthen Greenpeace's ability to shape the public agenda.
• Build a pool of freelance professionals to help design and produce multimedia content when required.
• Ensure that Greenpeace identity and visual guidelines are adhered to and implemented.
• Advise proactively in the development of standardized guidelines and online tools in line with the best industry practices.  

WORK ENVIRONMENT
This position is required to be on call after hours and on weekends as requested. The position works in a standard office environment and is required to travel to others. Normal hours of work for full-time Employees will be 5 days a week (Monday to Friday), between the hours of 9.30 am to 6:00 pm, including an hour of lunch break. Ordinary hours of work may be varied as agreed between staff and the line managers.
 

QUALIFICATIONS

• Minimum 3 years of practical experience in digital marketing; knowledge of Taiwan and wider Asia digital trends. 
• Minimum 2 years of practical experience in Google Analytics and SEO strategy. 
• Ability to produce content/creative writing for social media marketing campaigns.
• Excellent communication and project coordination skills. 
• Professional working level of both English and Mandarin skills.
• Practical experience in influencer relations and public relations or a strong network and connections with influencers, and celebrities would be a plus. 
   

綠色和平為延攬具有領域專業且高潛力人才，提供貼近員工需求的福利措施。臺灣地區，提供的福利包含：

■ 休假制度
．優於法規的特休制度：15天/年
．全薪病假： 2天/月
．服務滿7年，可另享特別休假日
．其他法定休假

■ 人性化制度
．彈性工作時間
．遠端工作福利 (視職務工作內容調整)
．加班可選擇補休或加班費

■ 教育訓練
．多元的員工發展及訓練
．不定期舉辦領導力、溝通力等多元能力工作坊及課程
．內部員工自主分享活動

■ 保險及健康管理：
．依法辦理勞保、健保及勞退
．團體保險
．EAP 員工協助方案
．年度健康檢查
．臨場健康服務，護理師提供定期駐點服務

■ 其他項目：
．不定期舉辦聚餐及辦公室同樂活動
．年度尾牙
．生育婚慶紅包

如果您熱愛大自然並對全球環境議題有熱忱
如果您對國際事務、非政府/非營利治理有興趣
如果您熱於突破挑戰及解決問題，並能自我激勵
如果您喜歡跨文化工作團隊及扁平化組織溝通模式
歡迎專業的您加入Greenpeace 綠色和平