Country Marketing Manager 台灣區行銷經理

Lalamove

Job Description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology.
We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.
People talk about O2O, we live it.Onto our sixth year as a start-up,
now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Vietnam, Philippines, Indonesia and Malaysia our aspirations don’t stop there as our model has the ability to transform how goods moved in any city worldwide.
Are you an aspiring individual looking for an opportunity in a fast growing start up?
If you are a passionate leader and results driven, we have the prefect job for you! We are searching for a Sales Manager to lead and manage our goal oriented, fast-paced, growing sales team!

Our marketing is focused on demonstrating Lalamove's promise of fast and simple delivery through compelling, exciting, locally relevant, integrated marketing campaigns, social, offline creative, PR, partnerships, and events.

As the Marketing Manager for Taiwan, you will be responsible for developing local strategy and insights for your markets, driving business growth and leads, and partnering with our HQ and SEA teams to deliver metric driven marketing results.

Key Responsibilities:
◆Lead local marketing campaigns to drive brand awareness and fandom in Taiwan, generate leads and engage customers
◆Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved
◆Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies, HQ, and other city teams to develop trackable, measurable integrated communication projects
◆Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities
◆Participate and leading locally in building the brand through owned and earned marketing
◆Lead local extensions of global campaigns, working on special projects (stunts, guerrilla, content, digital innovation) that increase the relevance of Lalamove in Taiwan and Southeast Asia
◆Devise digital marketing programs, which cover, but not limited to, websites management, SEO, social media, content marketing and e-marketing campaign management
◆Work closely with sales team to develop digital marketing programs for effective lead generation and customer relationship management and to track the effectiveness of the programs

Requirement

Who You Are and What You Offer:
◆Bachelor's degree in Marketing, Communications, Multimedia or related disciplines
◆Minimum 5 years of related marketing in-house/agency experience, preferably with experience in local delivery & logistics industry.
◆A desire to thrive in an intensely competitive environment
◆Passionate, Gritty and Humble
◆A curious, creative mind that can help us establish meaningful connections between SMEs (our potential users), users and drivers in Taiwan, exploring innovative ways to express our values and positioning when promoting Lalamove
◆Native understanding, rounded marketing professional with the ability to take marketing campaigns and project from beginning to end, including initiatives such as content, branding, campaigns, PR and social, combined with the skills to tell compelling stories for the [country] market through media agnostic ideas
◆Deep local culture and SME business knowledge, capable of extracting powerful communication insights while creating campaigns that resonate with various target demographics and verticals
◆Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
◆Ability to self-motivate in a fast-paced, multi-faceted environment capacity to continuously provide and receive constructive, actionable feedback to and from colleagues
◆Fluency in written and spoken English, and Chinese
◆Experience working in an ROI-driven organization
◆Strong knowledge in digital measurement and tracking, SEM, display, paid social will be an advantage
◆Strong knowledge of analytics and BI tool such as Google Analytics and tableau will be an advantage

Benifit

Benifit

勞保、健保、特別休假、勞退、婚假

Benifit

▍工作和生活平衡的制度
彈性工作時間|9:30-10:00彈性上班制度,避開上下班人車潮,上班不必趕打卡。
自由午休時間|午餐時段自行安排一小時吃飯休息。
優於法定休假|每年10天特休起跳 (首年依入職比例發放,通過考核即可申請當年度特別休假)。
體恤女性員工|每月1日Work from home申請,體恤女性員工生理期期間身體不適與不便。
生日快樂|每年一天有薪生日假,公司希望員工好好慶祝這個屬於你的日子。

▍優質的薪資待遇
工作績效調薪|每年度根據表現調整薪資,你的努力反應在薪資上。
內部推薦獎金|介紹優秀人才入職,團隊成長,你也有獎金。
每月員工禮券|每月Lalamove Coupon供員工自由使用。

▍友善的工作環境
自在歡樂|好相處的同事、輕鬆活潑的工作氣氛。
平等的公司架構|每月一次全員會議,重視團隊中的每個聲音。
暢通的溝通管道|提供線上匿名問卷,採納員工的回饋意見,形成正向循環。
業務交通補助|公司提供Uber & 55688搭車企業方案,跑業務免擔心車資負擔。

免費貼心福利
健檢制度|每三年提供員工優於業界的特約健檢中心健康檢查一次。
團體保險|除了法定的勞保、健保外,也投保團體綜合保險,保障員工健康。為員工提供更完善的醫療資源。
自助零食|豐富的零食、飲料、咖啡讓你工作時間補足精神、活力。
公司團服|每人一件夏季 T恤及冬季外套,提升團隊向心力。
歡樂時光|每週一次的Happy hour, 各式下午茶點心飲料,調劑上班心情。
團體活動|不定期舉辦Team building活動 (ex: 中秋烤肉/聖誕節派對等),團隊一起吃喝玩樂最開心。
年終餐會|歡樂十足尾牙派對,豐富獎品的抽獎活動和大紅包。
節慶禮物|各式節日禮物發放,給員工驚喜不斷。

▍強化職場防疫安全
三級警戒實施全體居家辦公:
- 期間使用公司快遞幫員工把設備寄到家,並提供Wifi機,讓員工在家也能順利辦公。
- 若有必要至公司者,全額補助計程車費。
- 定期發送內部信件、全體視訊會議,持續和團隊保持連結。

二級期間返回職場後全面配套讓員工安心工作:
- 提供全薪疫苗接種假。
- 定期安排辦公室全區消毒,減少病菌殘留。
- 實施兩週一次的全體快篩,重視全體同仁健康安危。
- 辦公室內提供充足酒精、快篩劑、口罩...等物資。

Salary Range

Negotiable (Above 40K TWD)