This role is responsible for driving the growth of assigned product line and ensuring all aspects of the product, marketing & all activities align with company goals, creating an enduring marketing plan that results in sales, developing high quality and effective marketing materials that align correctly with the overall company strategy.
Critical Tasks and Expected Contributions/Results:
# Translate product strategies into marketing plans & go-to-market strategies
# Lead creative development and create motivating stimulus to get target audiences to “take action”
# Be responsible for results against marketing plan: monitoring, analysis, report performance
Experience / Knowledge Requirements:
# At least 6 years working experience in marketing (App/mobile gaming industry/agency background is plus)
# Excellent understanding of the full marketing mix
# Experience in media buying: solid knowledge on media buy strategies, operation, optimize and result tracking
# Experience in identifying target audiences and devising campaigns that engage, inform and motivate
# Proven ability to develop marketing strategies and effectively communicate recommendations to cross-functionally
Personal competencies Required:
# Advanced communication and interpersonal skills
# Drive for results and highly creative with ability to think out of box
# Strong analytical skills and data-driven thinking
# Strong English in both communication & writing skill
● 每年 12 天年假起跳
● 辦公地點交通方便 (捷運10秒鐘)
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